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STAND FOR CULINARY EQUALITY
KitchenAid helped uncover inequality and bias with A Woman’s Place, a short film documenting three women’s careers in professional kitchens.
ACTION BEGINS WITH AWARENESS
THIS IS WHAT BIAS LOOKS LIKE
"Only men have the technique, discipline & passion that mamkes cooking consistently an art." - Renowned chef Fernand Point
A LEGACY OF EMPOWERMENT
TAKING A STAND, CREATING POSSIBILITIES
Despite their incredible contributions, women have struggled to make it in professional kitchens — held back by inequalities unfairly put upon them. As a brand built by women and that stands for creating possibility in the kitchen, KitchenAid challenged inequality by helping advance women in culinary arts and supporting the industry at large.
The Butcher, the Chef, The Restaurateur
A WOMAN’S PLACE
This KitchenAid® documentary short showcased the inspiring stories of emerging women in the culinary industry and the way they combat gender inequality everyday.
THE BUTCHER
“I got the sense that everybody was trying to scare me away. And all that did was push me to want it more.”
THE CHEF
“So many say, ‘What’s it like being the only woman working here?’ What am I supposed to say? Why is it any different than being a man?”
THE RESTAURATEUR
“I felt self conscious because I just didn’t seem to be in the typical ‘tough chef’ mode...I think that’s why people overlooked me right away.”
A Woman’s Place Director
Rayka Zehtabchi
Academy Award winning director of “Period. End of Sentence.”
Rayka Zehtabchi is an Iranian-American director whose passion is telling human stories that bring awareness and action to little-known social issues. Rayka’s Oscar winning short documentary, Period. End of Sentence., which can be seen on Netflix worldwide, is about a group of village women in Northern India who start a sanitary pad-making business in an effort to improve feminine hygiene and de-stigmatize menstruation.
As seen in her award-winning fiction and non-fiction works, she brings a naturalistic approach to her storytelling, striving for honesty and intimacy on screen. Her film is presented in partnership with Ventureland, the creative studio arm of PRETTYBIRD, which is committed to extending storytelling capabilities and utilizing artistry across a variety of platforms.Through the team’s shared experience of producing high-profile and award-winning work. Amongst Ventureland’s leading team is Natasha Wellesley, an award-winning Executive Producer whose varied experience supports the company’s vision of creating original programming and innovative brand and experiences.
New creative possibilities
KNOCKING DOWN THE KITCHEN DOOR
The James Beard Foundation presented a custom mentorship program developed to help women advance in culinary arts and support the industry at large as it rebuilds.
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